Quoted: Steph Tai, a law professor at the University of Wisconsin-Madison, said that farmer protection, not consumer confusion, is at the heart of the proposed legislation.
“If a consumer knows that we can use nut-based products in the same way that we’ve been using dairy-based products, then the concern from the dairy industry is that people will be substituting,” Tai said. “The same thing with plant based burgers. If people know that they could use it as an easy substitute and it tastes kind of the same, then they might just replace that, which will lead to undercutting the profits of livestock producers.”