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Marijuana companies’ THC edibles mimicking candy favorites aimed at kids, confectionery lawsuits allege

Noted: A 2018 study lead by University of Wisconsin, Madison professor of pediatrics Dr. Megan Moreno found that some companies were flouting regulations on marketing, with social media posts that appeal to teens and promote therapeutic benefits.

The study noted around 1% of social media posts appeared to directly target teens, with one post explicitly showing a young person in the promotion, with several others using well-known cartoon characters, Reuters reported.