And companies that use transportation have to pass those increases on to someone, said Moses Altesch, a lecturer for the Marketing Department inside UW-Madison’s School of Business. Altesch is also the president of Madison-based business consulting firm Moses Altesch Consulting. “Trucks that move product from manufacturing plants to retailers and wholesalers … they are incurring extra costs,” said Altesch, who has written extensively about current affairs in the energy market. “If the manufacturer can’t ship product because the transportation company needs to get paid more money … the store isn’t going to sell the product. That increases prices across the board for a variety of products.
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