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Large department stores like JC Penney have left behind Wisconsin small towns, but Kohl’s remains a vital community asset

Quoted: What’s not good is to be the town that’s only a short ways from a retail hub because people will easily go there instead of shopping locally, according to Steven Deller, a professor and community development specialist with University of Wisconsin-Madison Extension.

“You don’t try to compete head-on with a Walmart because they will chew you up and spit you out,” Deller said. However, businesses can gain customers from being in the same plaza as one of the big chains, or at least near it.