Quoted: Moses Altsech, an expert in consumer behavior at the University of Wisconsin-Madison’s School of Business, said if the price increases are small enough, some consumers might not even notice.
Altsech added that the company might also not have to worry about their customers buying different products because Kimberly-Clark’s competitors might take the opportunity to increase their prices, too.
“If commodity prices are the reason, the same reason that hurt Kimberly-Clark hurt its competitors, too,” Altsech said. “So everybody’s motivated to increase.”