Quoted: Barry Burden, director of the University of Wisconsin-Madison’s Elections Research Center, said the spending dynamics are, in part, a result of Evers and Johnson being free from real primary challengers. For Michels and Barnes, Wisconsin’s August primary meant a later start to get their general election campaigns off the ground.
“The spending between incumbents and challengers might level out as election day approaches,” Burden said.
“It is striking that outside groups are spending more than the candidates themselves. Only Wisconsin residents get to decide who wins, but there is clearly tremendous interest from donors and party leaders across the country in what happens here.”