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COVID-19 public health messages have been all over the place – but researchers know how to do better

Persuading people to get a COVID-19 vaccine remains a challenge even as more than a 120 million people in the U.S. have received at least one dose.

Public health officials have struggled to find persuasive and accessible approaches throughout the pandemic, from explaining where COVID-19 originated to how the virus spreads among individuals, along with steps to prevent its transmission, its inequitable impacts on people’s lives, and now relevant risks and benefits information about vaccines.

-Dominique Brossard, Todd Newman, Emily Howell