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A New York Times article sought to expose Wausau and Marathon County’s racial tensions. Some say that ‘snapshot’ only made things worse.

Quoted: Doug McLeod, a journalism professor at the University of Wisconsin-Madison, said conflict can indeed be threatening, especially to smaller cities, and that the national attention that Wausau is receiving would “disappear into everything else” in a city like New York or Chicago.

“(Conflicts) can be more divisive, they can raise tensions in smaller communities,” said McLeod, who studies social conflicts and the mass media. “Those communities might look for scapegoats to place blame, (and) it’s often the person coming in from outside — like a journalist from New York.”