That figure is about $150 million more than in 2019, the last time a similar study was conducted. In 2011, UW-Madison athletics’ annual economic impact was $970 million, or over $1.2 billion when adjusted for today’s inflation.
That figure is about $150 million more than in 2019, the last time a similar study was conducted. In 2011, UW-Madison athletics’ annual economic impact was $970 million, or over $1.2 billion when adjusted for today’s inflation.