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Local performer’s pro-staying-at-home video goes viral, thanks to Rafael, Ava & Oprah

James Gavins, the creative director of the Office of Multicultural Arts Initiatives (OMAI) at the University of Wisconsin-Madison, has taken to making music, dance and comedy videos during the COVID pandemic. Performing is nothing new for Gavins — an alum of the UW’s First Wave performing arts scholarship with a degree in theater, he worked with the Youth Arts Initiative and mounted a one-man show before returning to UW to join OMAI.

“The comedy and the sketches, and things like that, I’ve been doing that for a while, but as far as the music … that really started once quarantine hit, because I was an artist at home figuring this all out for myself, this is how I communicate. You try to communicate, and this is how I relate to most people,” he said in an interview Wednesday.